Hi there. You've stumbled upon a brand who enjoys exploring different elements of the human condition through clothing. You may be asking yourself... uhh... then why the robot? How is that even remotely "human?"
Instead of choosing a logo to best represent our vision, we went with an autonomous mascot. Our protagonist is a nameless one on a quest for sentience, and that's what this is all about. A journey to learn what it means to be human, and to become self-aware of each triumph and flaw along the way.
The concepts you find in our products reveal the simulated worlds being experienced in the 'mind' of this character. In these worlds, you'll find inspiration from people who have elevated our existence through science, literature, art, philosophy, and more. Each new adventure is our character's way to learn a valuable lesson from the human experience. A daring effort indeed, especially for a robot.
As an added bonus, we donate 10% of profits to the foundations or charities mentioned in each release. We also care deeply for the environment and ship all items in 100% recycable mailers w/ eco-friendly packing material. Please don't hesitate to reach out if you ever have any questions or just want to say hi!
Be a human being, not a human doing.
Art by Todd Purse /// Sustainable packaging by noissue